McDonalds Franchise and its Property Investment Strategy
McDonalds has always been a well known fast food franchise around the world. Its global fast food restaurants business stretches to over 120 countries. But McDonalds is not only a fast food business franchise. They invest and own some of the most valuable real estate property around the globe making McDonalds one of the top property investment companies worldwide.
McDonalds is not only a franchise business, but a landlord in terms of renting sites to its franchisee investors. In many cases, McDonalds owns the land and building and leases the property to its franchisees.
Research has shown that of McDonald’s total assets, land value accounts to over 25% of its value, and this will continue to rise as further business franchises are established. This percentage makes McDonalds not only a fast food business, but a top-class property investment company, and landlord for many McDonalds franchise owners around the world.
McDonald’s property investment portfolio contains prime real estate property around the globe including India, The Middle East, Asia and Africa. Even though the recession of 2009 will hurt sales of McDonalds, its property investment and real estate business will help ease the damage.
With lower property value comes lower rents for McDonald’s franchise owners, meaning McDonald’s brand will stay strong and continue to be the largest fast food franchise business worldwide.



